by Anthony Haid | Nov 18, 2020 | Blog, Digital Media, Social Media, Thought Leadership
We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of the learnings and insights that we work within on a day-to-day basis. The following is a look back over 5 years, where we have analyzed...
by Anthony Haid | Feb 23, 2017 | Digital Media
Facebook announced today that they are introducing a new feature into their ad platform for video creators. Ad breaks will allow creators to earn a 55% cut of revenue generated from ads that are displayed within their video content, with Facebook keeping the other 45%...
by Anthony Haid | Apr 25, 2016 | Blog
Hopefully, the title of this article will help you understand the reason why Facebook is making the change that it is. Last week, Facebook announced that it will be changing its News Feed algorithm once again. In its quest to make users News Feeds as engaging and...
by Anthony Haid | Feb 16, 2016 | Blog
Last week, Instagram announced that they will now be offering a 60-second video ad unit. Much of the conversation has been around the seemingly counter-intuitive experience Instagram is trying to place on their short attention span user. For those that don’t use...
