by Nichelle Schulz | Mar 3, 2016 | SEM
There have been some recent changes to Google’s search engine results page (SERP). Google has decided to drop the text ads showing on the right-hand side, and has increased the amount of ads showing at the top from three to four (for desktop) for “highly commercial...
by Nichelle Schulz | Jan 19, 2016 | Blog
As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the bottom of the purchase funnel. This is mostly true, as users are looking for products or services when they either want to...
