by Shannon Schafer | Aug 21, 2023 | Blog, Social Media, Thought Leadership
What is Threads? A social media platform created by Meta, combining the photo/video sharing opportunities of Instagram, combined with the real time conversation aspect of X (formerly Twitter). It launched over the summer, and surged quickly to over 100 million users...
by Shannon Schafer | Dec 4, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Jason Perring, Head of Sales for CBC Western Canada, to get his...
by Shannon Schafer | Nov 27, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Brad Kubota, Vice President, Western Canada Media Sales & Client...
by Shannon Schafer | Sep 19, 2019 | Radio, Traditional Media, TV
Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...
by Shannon Schafer | Jun 5, 2019 | Thought Leadership, Traditional Media, TV
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...
