by Shannon Schafer | Apr 30, 2019 | Radio, Thought Leadership, Traditional Media
Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...
by Shannon Schafer | Jan 16, 2018 | TV
Last Sunday, over 8.4 million Canadians tuned into the 75th annual Golden Globe Awards, a celebration of cinematic and television excellence. Here at DSA Media, some of us watched the awards for the fashion, or perhaps to see if our predictions were correct; but many...
by Shannon Schafer | Mar 3, 2017 | Digital Media
Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form of content play outside of their normal ad units. These opportunities come to us under a number of names, and seem to be quite popular...
by Shannon Schafer | Feb 9, 2017 | Thought Leadership
We’re excited to see the unveiling of a new proof of performance tool from one of the out of home partners that we work with, outlined in this article. As media buyers, we run a number of outdoor campaigns for our clients with a number of different media partners...
by Shannon Schafer | Feb 2, 2017 | Thought Leadership
One of the things that our clients often share that they are excited about, is our ability to work with media partners in unique ways. When our partners at Global TV shared a sneak peak of a really unique television advertising unit within their news programming...
