by Zac Goodman | Jun 23, 2022 | Thought Leadership
Last week, Bill Gates said that cryptocurrency, such as Bitcoin and Ethereum, as well as NFTs, are “100% based on greater fool theory”. He was one of many people piling on as the markets crashed under the weight of inflation, interest rates and other economic factors,...
by Zac Goodman | Nov 24, 2021 | Uncategorized
One of the most common questions we receive is along the lines of “how often will you be monitoring and optimizing our campaigns?” Marketers want to ensure their efforts are getting the necessary attention and most of us have been burned at some point in our careers,...
by Zac Goodman | Oct 4, 2021 | Digital Media
If you’ve ever played poker, you might have heard someone say that you’re playing your opponents’ cards, not your own. Getting a good read on the other players can help you predict their actions, gauge the relative strength of your own hand, and determine how likely...
by Zac Goodman | Jul 30, 2021 | Blog
If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...
by Zac Goodman | Apr 20, 2021 | Blog
If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot of great performance indicators that can be used to measure effectiveness across channels, including conversion rates and cost per action. If you can...
