by Zac Goodman | Nov 30, 2020 | Blog
A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring back meaningful insights during and after the campaign. The measurable nature of digital makes it the perfect testing grounds to answer marketing...
by Zac Goodman | Nov 5, 2020 | Blog
In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad spend. That means there was less than a quarter leftover for other big players like Amazon, Microsoft, Verizon and Twitter to fight over with...
by Zac Goodman | Nov 3, 2020 | Blog
Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was still strong and, most importantly, continuing to innovate. As evidence, they talked about everyone’s favourite blocky hero, the...
by Zac Goodman | Oct 24, 2020 | Blog
The digital marketing industry is largely built on mystique and malarkey – so much so that one of the most important tools a marketer can possess is an understanding of Carl Sagan’s baloney detection kit. When it comes to digital attribution, one of the...
by Zac Goodman | Jun 26, 2020 | Blog
Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical attractiveness of women? That’s the question many marketers have been grappling with recently and while both Facebook and Zuckerberg have matured...
