by Zac Goodman | Sep 4, 2016 | Blog, Thought Leadership
At DSA, we’ve long subscribed to the theory that when it comes to banner ads, measuring click activity just isn’t that important. Not only do most people not click banner ads, but we know with the rise of mobile, about 60% of clicks on these devices are simply...
by Zac Goodman | May 19, 2016 | Announcements, Blog
Earlier today, the Canadian Premium Audience Exchange (CPAX) published their list of top buyers, and DSA ranked #6 in Canada. When we introduced our internal trading desk to offer more efficiency and transparency to our clients, CPAX was one of the first partners we...
by Zac Goodman | Oct 19, 2015 | Blog
Programmatic advertising is wonderful. It has streamlined the media buying process, improved targeting capabilities and brought with it some great cost efficiencies for advertisers. But along with that comes some interesting decisions for agencies that do digital...
by Zac Goodman | Apr 30, 2015 | Blog
Here’s a great post from our friends at Mediative discussing why measuring display ads by click metrics doesn’t make much sense. On the other hand, display ads typically appear on webpages where the user is engaged in activities that may or may not be related to the...
