The Shared Traits of Apple Peeling and AI
This past week I have been rushing to complete my fall canning. We are lucky to have a beautiful farm market near us (Desert Hills in Ashcroft, BC) that offers bulk produce at a very low cost. I wasn’t planning on doing any canning, but my husband finished our cold...
Are Keyword Match Types Matching?
Let me tell you about a scary story that happened recently to a friend. She was alone, working remotely on her three monitors. Outside her window, the wind howled as it whipped through the trees, slowing down her internet service. She checked on her most recent SEM...
An Open Letter to Google Ad’s Support Team
Have you been experiencing delays when trying to contact Google support? You are not alone. Search advertisers working for brands and agencies of all shapes and sizes are uniformly complaining. Many of these advertisers, like us, are part of the Google Partners...
Is Performance Max Worthy of Your Advertising Dollars?
As Google’s AI-driven Performance Max campaign increases in newsworthiness, more clients are asking if the placement is worth it. There are a lot of benefits that go into Performance Max campaigns: • It is a combination of all Google’s offerings: Display, Search,...
The Curious Case for Quality Score
Quality Score is a metric that is still very much alive and well within the SEM world. When we are doing staff or client training, it is typically the first SEM metric brought up. At some point, most seasoned SEM specialists have been asked how search ads show up in...
Threads – What do I need to know from a brand marketing perspective?
Mediology explores brand involvement with new social media platform, Threads.
The Benefits of Bing Advertising
Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...
Bill Gates is right about crypto. He’d be right if he said it about digital media, too.
Last week, Bill Gates said that cryptocurrency, such as Bitcoin and Ethereum, as well as NFTs, are “100% based on greater fool theory”. He was one of many people piling on as the markets crashed under the weight of inflation, interest rates and other economic factors,...
Campaign Optimizations and the Case for Patience
One of the most common questions we receive is along the lines of “how often will you be monitoring and optimizing our campaigns?” Marketers want to ensure their efforts are getting the necessary attention and most of us have been burned at some point in our careers,...
Mediology and LBMG
We’re evolving to continue to offer our clients the best of the best! Last week, we announced a major strategic partnership between Mediology and Laura Balance Media Group (LBMG)! Our vision is to offer enhanced media planning and buying, public relations and...
Hallmark Christmas Movies Have Returned!
We’re still over a week away from Halloween but the Hallmark Christmas Movies are back! Even though it’s the same story with a few details changed, I love watching these movies every year. Surprisingly so does my 64 year old Father-In-Law. I’m not a huge Halloween...
Can Poker Theory Help Media Planning?
If you’ve ever played poker, you might have heard someone say that you’re playing your opponents’ cards, not your own. Getting a good read on the other players can help you predict their actions, gauge the relative strength of your own hand, and determine how likely...