One of Canada’s Most watched Sports Broadcasts: The Grey Cup
The 107th Grey Cup in Calgary is in the books. So who won? The big winners were the Winnipeg Blue Bombers, who ended the CFL’s longest championship drought by defeating the Hamilton Tiger Cats 33-12. Winnipeg waited 29 years to hoist the cup…and with the exception...
Fall TV Season Update from Rogers Media
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Brad Kubota, Vice President, Western Canada Media Sales & Client...
Search Top Impression Share Exposed!
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...
Fall TV Season Update with Bell Media
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with John Voiles, Vice President Sales for Bell Media in Western Canada, to...
Keeping Up With the Google Ads Changes
I don't know about the rest of you, but I've been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to be rolling...
Looking Beyond the Numbers
Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...
DSA Media 2.0
Psst, have you heard the news? There’s a new ownership team at DSA made up of five partners led by our president, Samantha Richardson. We’re all very excited about this next chapter and incredibly thankful to continue the legacy that David and Mary built. So what does...
Knowing the Risks with Influencers
As we’ve talked about previously, influencer marketing is all the rage right now, but it brings with it significant risk anytime you’re putting your brand in the hands of a single person. Take Saskatoon Twitch star Alinity, for example, and the unfortunate incident...
Audiences Surge with Raptors in the Playoffs
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...
Tips for Influencer Marketing
Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to get attention in a cluttered and competitive digital landscape. Increasingly, brands big and small are asking if they should be investing...
Continuous Radio Measurement is Coming
Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much radio or tv an individual takes in throughout a given day. In larger markets, a digitized PPM (or pocket people meter) is used to passively...
Radio Program/Time Block Sponsorship Considerations by Carey Lewis
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature (sometimes both) and a 30 second spot. When are sponsorships appropriate? Most media practitioners will...