by Shannon Schafer | Aug 21, 2023 | Blog, Social Media, Thought Leadership
What is Threads? A social media platform created by Meta, combining the photo/video sharing opportunities of Instagram, combined with the real time conversation aspect of X (formerly Twitter). It launched over the summer, and surged quickly to over 100 million users...
by Bailey Burley | Aug 4, 2021 | Announcements, Blog
The last blog post I wrote was on March 11, 2020. It was about returning to work after a year long maternity leave and I had been back for a week. I missed my work family during my mat leave, and I was really looking forward to returning. 2 days later we were told...
by Zac Goodman | Jul 30, 2021 | Blog
If you are a brand marketer or work at an agency, time is a limited resource that’s always in demand. If you work on digital campaigns, that’s only amplified, as the abundance of data sources and metrics means you can easily dedicate 20 or 200 hours to the same...
by Zac Goodman | Apr 20, 2021 | Blog
If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot of great performance indicators that can be used to measure effectiveness across channels, including conversion rates and cost per action. If you can...
by Zac Goodman | Mar 24, 2021 | Blog
The NHL is run by an old boys’ network where cronyism and lineage are more important than innovation and business results. How else do you explain the same old names being recycled again and again as new roles open up throughout the coaching and management...
by Zac Goodman | Mar 10, 2021 | Blog
It’s been over a year since Google announced plans to stop supporting third-party cookies in Chrome and last week they further clarified they wouldn’t simply replace them with another system of individual tracking. Instead, they’re working on a cohort system that...
