by Jonathan James | Mar 23, 2018 | Blog, Social Media
When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask the question, is it wrong? These consumers willingly share their information and data helps marketers provide content at a...
by Zac Goodman | Feb 20, 2018 | Blog
In recent years, the “you’re more likely to X than click a display ad” sentiment has been so overused in advertising circles that it’s closing in on meme status. The narrative is often used to prop up an alternative online tactic, like native advertising, or take down...
by Zac Goodman | Feb 1, 2018 | Blog, Social Media, Thought Leadership
If you’re in the digital marketing space then chances are you’ve heard a lot of buzz about Facebook recently. Most of the discussion has been about recent updates and their impact on organic reach that’s left content producers scrambling, but what...
by Nichelle Schulz | Feb 1, 2018 | Blog, Retail
Last weekend my boyfriend and I were at the Walmart Supercentre in Tsawwassen, and we noticed that when you first walked in, they had a wall of about 50-100 of handheld scanner devices. Upon further inspection, we learned that they were apart of a program called Scan...
by Nichelle Schulz | Jan 11, 2018 | Blog, Digital Media, Traditional Media, TV
Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for some time now. It was well publicized in the press throughout the first half of last year that YouTube TV was coming to the US. So it...
by Mediology Media | Dec 14, 2017 | Blog, Digital Media
The crowd of 17,000 leaps to its feet, as commentators strain their voices describing the last flurry of action. Thundering cheers and celebration erupt from the crowd, as the team embraces in their sound-proof booth. Confetti rains down from above as fireworks...
