by Mediology Media | Feb 28, 2017 | Blog, Philanthropy
“Thank you!” the card reads, with a picture of a smiling baby boy on the front. This card was sent to us on behalf of the Rattray family and friends of Iron Will, celebrating their success of the 3rd annual Iron Will Family Day in Regina. Their son, William George...
by Zac Goodman | Sep 4, 2016 | Blog, Thought Leadership
At DSA, we’ve long subscribed to the theory that when it comes to banner ads, measuring click activity just isn’t that important. Not only do most people not click banner ads, but we know with the rise of mobile, about 60% of clicks on these devices are simply...
by Zac Goodman | May 19, 2016 | Announcements, Blog
Earlier today, the Canadian Premium Audience Exchange (CPAX) published their list of top buyers, and DSA ranked #6 in Canada. When we introduced our internal trading desk to offer more efficiency and transparency to our clients, CPAX was one of the first partners we...
by Anthony Haid | Apr 25, 2016 | Blog
Hopefully, the title of this article will help you understand the reason why Facebook is making the change that it is. Last week, Facebook announced that it will be changing its News Feed algorithm once again. In its quest to make users News Feeds as engaging and...
by Anthony Haid | Feb 16, 2016 | Blog
Last week, Instagram announced that they will now be offering a 60-second video ad unit. Much of the conversation has been around the seemingly counter-intuitive experience Instagram is trying to place on their short attention span user. For those that don’t use...
by Sam Richardson | Jan 29, 2016 | Blog
Since the very first online ad had the very first click, digital media has been touted as the measureable solution to advertising. It was exciting to believe that you could track your ad spend from impression to click to conversion; a lot of early online adopters...
