by Nichelle Schulz | Apr 24, 2017 | Blog, Digital Media, Social Media
First off, this is probably one of the biggest marketing ploys of all time. And it worked amazingly well. The Unicorn Frappe was only around for a few days before it disappeared, but those artificial neon blue and pink colours will be forever in our brains (maybe...
by Shannon Schafer | Mar 3, 2017 | Digital Media
Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form of content play outside of their normal ad units. These opportunities come to us under a number of names, and seem to be quite popular...
by Anthony Haid | Feb 23, 2017 | Digital Media
Facebook announced today that they are introducing a new feature into their ad platform for video creators. Ad breaks will allow creators to earn a 55% cut of revenue generated from ads that are displayed within their video content, with Facebook keeping the other 45%...
by Nichelle Schulz | Nov 13, 2016 | Digital Media
DSA was flown to San Francisco for the Google Partners Summit from November 9-11, 2016. This Summit was awarded to agencies who participated in the Google Partners award program, and completed all the necessary requirements before the outlined deadline. In total, over...
by Nichelle Schulz | Jul 22, 2016 | Digital Media
What a time to be alive! I just got my Blink-182 tickets, Ghostbusters is a box-office hit, and Pokémon has taken over my life. Again. When I was a kid I lived and breathed Pokémon. I had posters on my bedroom wall, I kept all my gameboy boxes in mint condition (red,...
