by Nichelle Schulz | Oct 10, 2024 | Advertising, AI, Google, SEM
This past week I have been rushing to complete my fall canning. We are lucky to have a beautiful farm market near us (Desert Hills in Ashcroft, BC) that offers bulk produce at a very low cost. I wasn’t planning on doing any canning, but my husband finished our cold...
by Nichelle Schulz | Apr 25, 2024 | Advertising, Google, SEM
Let me tell you about a scary story that happened recently to a friend. She was alone, working remotely on her three monitors. Outside her window, the wind howled as it whipped through the trees, slowing down her internet service. She checked on her most recent SEM...
by Nichelle Schulz | Sep 26, 2023 | Advertising, SEM
Quality Score is a metric that is still very much alive and well within the SEM world. When we are doing staff or client training, it is typically the first SEM metric brought up. At some point, most seasoned SEM specialists have been asked how search ads show up in...
by Nichelle Schulz | Aug 17, 2022 | Digital Media, SEM
Have you been considering Bing lately? Or conversely, writing it off with the assumption that the audience is too small to bother, especially since it’s up against the giant that is Google? There are many reasons to look at the Bing search network if you are in the...
by Nichelle Schulz | Nov 22, 2019 | Blog, Digital Media, SEM, Thought Leadership
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...
by Nichelle Schulz | Sep 25, 2019 | Announcements, Digital Media, SEM
I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to...
