by Tom Shipman | Nov 20, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with John Voiles, Vice President Sales for Bell Media in Western Canada, to...
by Shannon Schafer | Sep 19, 2019 | Radio, Traditional Media, TV
Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...
by Shannon Schafer | Jun 5, 2019 | Thought Leadership, Traditional Media, TV
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...
by Mediology Media | Feb 21, 2019 | Digital Media, Social Media, TV
The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. The low scoring game was a struggle for casual fans too as the casual fan tends to feed off the emotions to the loyal viewers. The commercials were...
by Bailey Burley | Sep 5, 2018 | Announcements, TV
Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on my couch each night to watch some TV with my husband. Or lay in bed and watch my ‘girly’ shows by myself on Mondays and Thursdays while he watches...
by Bailey Burley | Mar 29, 2018 | Blog, TV
I will start this by saying I love when old shows come back. They just make me feel so nostalgic. Growing up I watched Boy Meets World (1993-2000) every Friday (TGIF) and I was so happy when they announced a spin-off; Girl Meets World (2014-2017). Being in my late...
