by Nichelle Schulz | Apr 25, 2024 | Advertising, Google, SEM
Let me tell you about a scary story that happened recently to a friend. She was alone, working remotely on her three monitors. Outside her window, the wind howled as it whipped through the trees, slowing down her internet service. She checked on her most recent SEM...
by Nichelle Schulz | Feb 13, 2024 | Advertising, Google
Have you been experiencing delays when trying to contact Google support? You are not alone. Search advertisers working for brands and agencies of all shapes and sizes are uniformly complaining. Many of these advertisers, like us, are part of the Google Partners...
by Nichelle Schulz | Dec 18, 2023 | Advertising, Google
As Google’s AI-driven Performance Max campaign increases in newsworthiness, more clients are asking if the placement is worth it. There are a lot of benefits that go into Performance Max campaigns: • It is a combination of all Google’s offerings: Display, Search,...
by Nichelle Schulz | Nov 22, 2019 | Blog, Digital Media, SEM, Thought Leadership
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric, search top impression share (IS), poised to replace it tell the same story? And how would we create an internal benchmark for these metrics,...
by Nichelle Schulz | Sep 25, 2019 | Announcements, Digital Media, SEM
I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes that have been rolling out recently. It is common to see a couple changes happening every quarter or so, but the latest ones seem to...
