by Mediology Media | Jun 10, 2020 | Blog, Traditional Media, TV
As we are in TV Upfront season, we thought we should share some of our observations about what fall TV might look like this year, in light of the current global situation, and the impact we have seen on the TV industry. Enjoy! [youtube...
by Tom Shipman | Dec 6, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Paul Ackerman, Director of Local Sales in BC for Corus Entertainment,...
by Shannon Schafer | Dec 4, 2019 | Blog, Thought Leadership, Traditional Media, TV
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from the Executive leadership of the respective Canadian Broadcast Partners. We sat down with Jason Perring, Head of Sales for CBC Western Canada, to get his...
by Shannon Schafer | Sep 19, 2019 | Radio, Traditional Media, TV
Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we navigate the realities of media targeting. While the ability to target in a variety of ways within the digital space exist, many broadcast mediums...
by Shannon Schafer | Jun 5, 2019 | Thought Leadership, Traditional Media, TV
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...
