by Tom Shipman | Feb 13, 2020 | Blog, Radio, Thought Leadership, Traditional Media
In celebration of World Radio Day, we sat down with Mike Searson, Corus Vice President for Local Sales (TV, Radio and Digital), to discuss the state of the radio industry in Canada. Mike, how long have you been in the radio industry? I’ve been a proud part of the...
by Nichelle Schulz | Feb 28, 2019 | Blog, Radio
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature (sometimes both) and a 30 second spot. When are sponsorships appropriate? Most media practitioners will...
by Mediology Media | Aug 20, 2017 | Blog, Traditional Media
To celebrate the day, Jennelle from our DSA Regina office put together some interesting facts pertaining to the timeless wonder that is radio! The radio was invented in 1895, but the first advertisement didn’t appear on air until the 1920’s and is one of the...
