by Nichelle Schulz | May 11, 2016 | SEM
DSA Media will be on the road in June, hitting up the Search Engine Marketing Expo! The Expo is targeted to experienced search marketers. I’ve been with DSA for four years, specializing in SEM, so I’m super pumped about this conference. I’ve had it...
by Nichelle Schulz | Mar 23, 2016 | SEM
Since I last wrote about the changes Google had made to the search engine results page (SERP), there have been a few noticeable, but subtle, performance fluctuations. Taking a look at all of our DSA search campaigns, I looked at the different industry segments to see...