by Shannon Schafer | Jun 5, 2019 | Thought Leadership, Traditional Media, TV
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging as a result. As they are the only NBA team in all of Canada, they are the most watched team represented by the Canadians. “We the North” has become...
by Mediology Media | Feb 23, 2017 | Thought Leadership
This year’s Superbowl tuning was interesting from a media standpoint for a number of reasons. While it’s always among the highest viewed programs of the year, Superbowl 51 represented the first non-simulcast broadcast, meaning Canadians were watching US commercials...
by Shannon Schafer | Feb 2, 2017 | Thought Leadership
One of the things that our clients often share that they are excited about, is our ability to work with media partners in unique ways. When our partners at Global TV shared a sneak peak of a really unique television advertising unit within their news programming...
