One of the things that our clients often share that they are excited about, is our ability to work with media partners in unique ways.  When our partners at Global TV shared a sneak peak of a really unique television advertising unit within their news programming earlier this week, we were genuinely excited about the potential this could have for a few of our clients.  Don’t get me wrong, there’s still value in :15 and :30 advertising on tv, but for certain campaigns or certain clients, the benefit of smaller ad units such as sales bugs, lower thirds or even logo placement is hugely valuable.  Not only does it cut the cost of production, but it also enables us to increase frequency on existing campaigns, or potentially increase reach using these placements on their own.